Visual and Editorial Standards

Visual Identity

The University is represented by an institutional logo and comprehensive graphic identity system. The graphic identity system was designed and developed to project an image of excellence and cohesiveness that helps to ensure that all areas of the University’s complex organizational structure are corporately identified through the use of an overarching institutional logo, commonly called the University mark.

The GHSU identity is composed in large part of the visible elements of our brand, such as color, typography, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone.

Editorial Standards

The Department of University Communications is charged with setting University editorial style and keeping publications consistent so that they present a positive image of the University. Editorial style helps all divisions, departments, and offices present a unified, logical picture to the public through the materials they produce. The University’s style guidelines, although flexible, are to be followed as much as possible in the interest of a unified University image.

Web Style Guide

Our web sites are the most visible of our campus publications, and for many key audience segments, including prospective students, potential faculty and staff recruits, community members, donors and legislators, it is often the first, and sometimes the only, source of information they receive about GHSU.

Though online content is maintained by multiple contributors across the Enterprise, it is the responsiblilty of the Communications Office to develop, maintain and oversee all web content and online content delivery standards and procedures.